Six Best Practices From High-Performing Incentive Programs
By Rock Rabbit
Across the programs we help run, a handful of practices consistently separate the ones that scale from the ones that stall. Here are six.
1. Lead with the net price
Customers don't buy rebates; they buy heat pumps, panels, and water heaters. Show the price after incentives, up front.
2. Make eligibility automatic
Manual eligibility checks are where projects die. Encode the rules once and let the platform apply them to every application.
3. Pay contractors fast
Contractors are the distribution channel for incentives. The faster they get paid, the more they promote your program.
4. Stack everything
Combine utility, state, federal, and financing incentives into one offer. Complexity should live in the software, not the customer's inbox.
5. Keep the rules current
Programs change constantly. Build for change so a mid-year update doesn't break every open application.
6. Measure relentlessly
You can't improve what you can't see. Track adoption, spend, and savings in real time.
Curious how your program stacks up? Talk to us.
